bougie design aesthetics
A log about a certain aesthetic style from 2010s used by big companies and public institutions and characterized by bright flat colors and smiling characters.
Bougie Design Aesthetics comes from a facebook group that has declared it the next graphic design trend. https://fr-fr.facebook.com/groups/204985190072849/about/ .
They also refer to another name, "alegria", in this eye on design article:
Also available on this thread: