PanoraMe proposes what they call “panoramic selfies” as a tourist promotion (or a brand activation) campaign … “Turn Your Tourists Into Ambassadors” says their website. ”Reward your tourists with the ultimate souvenir they will gladly share with their friends!” The projet was born in Brussels as a start-up in 2016 and it’s main client is the city of Brussels. After a first test on Grand Place in 2016 (initiative of Philippe Close, then échevin bruxellois du Tourisme), the panoramic selfies have been technically improved and proposed at the Atomium. This summer there is a permanent free panoramic selfie installation on Grand Place, offered by the cities of Brussels and visit.brussels. “Get the bigger picture” is PanoramaMe’s slogan. A quick exploration of their website and blog also tells us that there is a know-how on how to create “engagement” on pictures shared on social media : “Pictures with a tagged location tend to drive 79% more engagement” … “pictures featuring faces get 38% more engagement”